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Lawson's Finest Liquids


Platinum Craft Beer Marketing Award best cause-related campaign

Beer Release: Brave Little State Pale Ale

Campaign: As Vermont As—

We wanted to give Vermont fans a beer they had complete ownership over—and a campaign to match. So, we brewed a beer with ingredients from the Green Mountain State ​and donated a portion of sales to Vermont Public Radio. The campaign allowed fans in with Vermont "inside jokes" and niche sayings that a true Vermonter would know.  

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