Lawson's Finest Liquids
Platinum Craft Beer Marketing Award best cause-related campaign
Beer Release: Brave Little State Pale Ale
Campaign: As Vermont As—
We wanted to give Vermont fans a beer they had complete ownership over—and a campaign to match. So, we brewed a beer with ingredients from the Green Mountain State and donated a portion of sales to Vermont Public Radio. The campaign allowed fans in with Vermont "inside jokes" and niche sayings that a true Vermonter would know.