The Simple Good
City of Big Dreams
2021 GOLD REGGIE Digital, Social or Mobile Marketing
2021 SILVER PRO AWARD Best Ecommerce Pivot
2021 SILVER PRO AWARD Best Campaign on a Budget
How does a small non-profit host a critical fundraising event when large gatherings are unsafe?
We stop thinking of it as an event altogether by transforming it into an ecommerce experience forged by passion and driven through art. We turned The Simple Good's Shopify page into an art auction house selling limited-edition merchandise curated and donated by artists and local businesses. We designed daily social content surrounding the silent auction and gave influential artists the platform to host live IGTV sessions inviting their followers to get involved.
The Simple Good raised over $45,000 making it their most successful fundraiser to date with Shopify sales increase by 2,803%. The festival garnered 1,600,000 impressions with IGTV sessions going global in more than 10 countries. The Shopify platform is still used today and the local artist community we cultivated will be used by The Simple Good for years to come.